Welcome to Action on Additives
We believe the excessive use of additives in some foods, drinks and medicines is not in the best interest of consumers. We campaign for consumers' right to safe, healthy food which is good value for money. We provide evidence-based resources and information to consumers about colourings, flavourings and sweeteners.
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Action on Additives Campaign
Additives & Medicines
Action on Additives highlights the unnecessary use of colourings, sweeteners and flavourings in foods, drinks and medicines, particularly for pregnant women and children.
Artificial additives in food can mask poor quality ingredients and persuade consumers that highly processed foods are equivalent to home prepared versions.
Foods with added flavourings and sweeteners are often nutrient poor but encourage children to have taste preferences for sweet and highly flavoured foods.
Despite clear evidence in Europe that a number of artificial colourings are linked to hyperactivity in some children and a legal requirement to label foods, drinks and medicines that contain these colourings, there remains complacency amongst some food manufacturers, caterers and retailers to comply with these regulations.
Despite the legal requirement to label foods, drinks and medicines that contain these artificial colourings, there remains complacency amongst some food manufacturers, caterers and retailers to comply with this regulation. There are particular problems with a lack of warning labels on imported pre-packaged products, particularly those from smaller manufacturers, often sold in corner shops. Freshly prepared un-packaged foods and children's medicines may contain six colourings but are not required to bear the same warning label.
The Action on Additives campaign will:
- monitor the activities of retailers and manufacturers
- lobby for better regulation
- provide easy resources to support families in healthy eating
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